Updated: Dec 6, 2022
We often see businesses talk about being family owned and operated as a marketing strategy to gain customers. It may even be a talking point in a their sales pitch. But do we understand why as a customer this seems appealing. Do we even understand why we should do business with a small family-owned business? Well, in fact, it's a wonderful selling point and you really will see great benefits to working with this type of business. Here are just 4 of the many:
1. Passion for pleasing the customer
Oftentimes, the larger a business becomes, the lower customer service is a priority. With a small family-owned business, their family reputation is at stake. No family wants their name plastered on social media with service and product grievances from customers. Bad reviews equals a big time diss to the family name. Plus, you don't have to look far to
get in touch with the leadership when grievances happen, because the family is the leadership. Dealing with a husband and wife owner is much easier than dealing with a CEO or VP of a company that make a zillion dollars an hour and could care less about your complaints. Mom and Pop most likely will.
2. Quality is a High priority
Again, the family name is at stake. But not only that, many family-owned businesses pay attention to detail when providing a product or service because pride is the driving force behind what they offer. In retail, products are hand-picked by the owners, with not just profits in mind but the success and satisfaction of their customer. In a family-owned service business, it's usually started because the owner wasn't satisfied with the quality the company they formerly worked for provided. They fine-tune their craft to beat their competitor, which gives you the benefits of higher quality service.
3. Common Values and Missions
With a family-owned small business, you can be certain the family values and missions are in sync. This commonality brings stability behind the scenes and that will reflect in the quality you receive from the business as a customer. If you have division within an organization, the customer service and quality of the business suffers. You'll feel the brunt of that division, which effects your profits and bottom line. When the family is on the same page that benefits everyone involved.
4. No work=No Food on the Table
A family owned small business is fending for themselves. If they don't work, they don't eat. Most likely they are working longer hours to make sure their customers are happy, and that the business is running as smoothly as possible. When you have little kids at home to feed, you can guarantee what you need done will get done in a timely manner.
It's really worth trying and supporting a small family-owned business.